What is MILC about?

The MILC Platform aims to provide the industry with a new open marketplace for every professional and non-professional content provider and buyer that incorporates cutting-edge broadcast, blockchain and AI-technology. This platform could become a game changer for the entire media content industry. It solves four fundamentally important challenges of the global media industry: Global availability, Discovery process for Buyers, Complex licensing and Early feedback from viewers. The MILC platform leads the global content license trade into the digital era for the first time; a process which was long overdue. MILC is developed by Welt der Wunder, a media brand with now 25 years of experience and presence in the business world.

Current Issues of Media Industry

Content holds the world together. The more we network, the more we need good and professional content. But there exists multiple problems in the global media industry. The MILC blockchain initiative brings solutions to these prevalent issues.

Being open to the international market, standardization of licensing laws has been the main cause of dispute between the producer and the consumer. The contract laws are non-uniform and both the parties end up redeveloping the contracts wasting a lot of time and money.

The license trading is a complicated procedure. Every country has its own set of licensing contracts and pricing for licensing agreements. The current marketplace of content producers, owners and consumers is being agitated by the lack of license standardization leading to an insecure ecosystem where intermediaries find ways to inflate the price of the content without adding any value. The pain point of this industry is the lack of a trusted partner structure that can standardize and automate the contracts while securing the interests of both vendors and purchasers.

How MILC Solves the issues

MILC is built to provide advantages for both purchasers and sellers. The revolutionary Blockchain distribution platform for content will use MILC Smart contracts that will create a standard of licensing and automated execution that is highly missing in the current space.

The brokers, agents and other types of intermediaries will be eliminated from the ecosystems, who are exploiting both producers and consumers. The consumers and the producers can contact each other directly over a platform that offers them standardization of licensing along with the flexibility of additional negotiations.

MILC blockchain is focused to revolutionize the media content industry as with the advent of the MILC in the marketplace it will eliminate around 30% to 50% of sales commission pocketed by intermediaries. Where intermediaries would charge producers 30–50% to distribute content on their platform, MILC reduces this amount to a mere 10%. The MILC blockchain offers a single platform to get the overview of the market so that the producers do not end up over or under pricing their content.


The Media Licensing Token (MLT) is the native token of MILC having a Total Supply of 200M. The main utility behind the MLT Token is abolishing the need to work through complicated and time-consuming licensing procedures. It represents a one-click-solution including contract signature, approval and payment. As a utility token, MLT will bring security and standardization of media licensing and price to the ecosystem.

With the MILC blockchain in place, purchasing & licensing of media content will be tokenized, preventing manipulation and eliminating the need for any middlemen or third-parties.

MILC provides any content seller and buyer with an easy to execute marketplace which includes offerings, marketing, rights management, contracting and the final delivery of the content in any imaginable technical format. This Content and Media Hub has the chance to take over a market leading position in a very short period of time also because there is no competing technology or logistics around.

MILC Team is supremely confident that with our first of its kind product, MILC will be a huge success.



MILC (Media Industry Licensing Content)

The MILC Platform was created by Welt der Wunder® and constructs a blockchain-managed licence, trading and sales platform with high-quality video content.