WELT DER WUNDER LOOKS TO EXPEDITE GROWTH THROUGH SECURITY TOKEN OFFERING

4 min readAug 14, 2021

INTRODUCTION

The rise of digital financial assets is the third innovative ripple in blockchain after the initial explosion of cryptocurrencies and the emanating enterprise application of blockchain. One such revolutionary application of blockchain is the Security Token Offering(STO). STO refers to the public offering of tokenized digital securities known as “Security Tokens”.

The German media house Welt der Wunder, being well versed with the potential of blockchain, realises that digital securities is the future of investing. These blockchain based security tokens provide their holders with all of the rights associated with traditional shares, combined with the transparency and liquidity of a digital token.

Welt der Wunder (WdW), the First Global Tokenized FinTech Media House, is an internationally thriving content production company operating two TV networks in Germany and Switzerland. With over 25 years of experience in high-quality content production, WdW used its learning towards building and developing the MILC Platform, the first-ever blockchain based content media marketplace, which will become a game-changer for the entire media content industry. Besides this, it will completely digitise the global content license trading. Along with this, WdW will also produce and co-produce high value licenses thus procuring a leading position in the global licensing and production industry!

STATUS

Welt der Wunder reaches 15 million viewers through television alone and another 12 million online per month. In addition, the magazine published by the issuer is the market leader in the field of German knowledge magazines with a monthly circulation of 120,000. Furthermore, the company has around 30,000 media assets in the field of knowledge, service and everyday life.

The sales of Welt der Wunder increased by 140% in 2019.

Currently, Welt der Wunder has a market share of 0.1 % in Germany. If Welt der Wunder reaches the target of a market share of 0.7–1% in year 2 and 3, the expected gross advertising revenue amounts between EUR 360 million to EUR 418 million.

The company’s unique and European-wide high-quality program library is the basis for the further growth in sales and earnings. Through the offering of security tokens, MLT-S, WdW aims to accelerate the growth of the company’s steadily rising market share even faster!

SECURITY TOKEN OFFERING

Security token offerings (STOs) are a hybrid between initial coin offerings (ICO) and the more traditional initial public offering (IPO). STOs represent securities such as bonds or stocks that are tied to a real world company. They can be for blockchain related investment or non-blockchain related investments.

An STO is a public offering where tokenized digital securities are represented by “security tokens”.Security tokens are regulated investment contracts hosted on distributed ledgers that are often designated for professional investors.

So why has WdW decided to raise additional capital through an STO?

STOs have been around for a while now and have already achieved great success. They provide companies with a regulated, low-cost means to raise funds and access a much broader investor base. An STO, even one on a regulated stock exchange, is significantly more efficient and cost saving than traditional stocks. Like with most things in crypto, an STO is less dependent on intermediaries, which offers more value for companies and investors.

MLT-S (Security Token) will not not only work as a fundraising mechanism but also work as an integral marketing vehicle. Moreover, It will be a big catalyst that increases the use of MLT (Media Licensing Token), thus adding more value to it.

WdW believes that it is the right time to capitalise on the benefits offered by STOs which will also act as a pivotal bridge connecting it to the core target investors from the media industry.

STO DETAILS

The MLT‑S Token will be issued by Welt der Wunder Sendebetrieb GmbH on the Polygon protocol which will be distributed via the STO platform, Black Manta Capital.

Jurisdiction: Germany
Total Investment Volume: EUR 25,000,000
Min. Investment Amount: EUR 100,000
Principal Amount: EUR 1.00 per Token
Instrument Type: 20% Equity Participation Rights
Currencies: EUR, USD, GBP, CHF, ETH, USDT, USDC
Start Date: 16 August 2021
End Date: 31 December 2021
Mandatory Holding Period: No
Secondary Trading: Yes

NOTE: THE OFFERING IS ONLY AVAILABLE TO INSTITUTIONAL OR PROFESSIONAL INVESTORS OF THE EU ACCORDING TO ANNEX II OF DIRECTIVE 2014/65/EU

Interested investors must register here: Welt der Wunder TV — Black Manta Capital Partners®

The STO is a crucial step in our holistic journey towards success.

As always, thank you for your immense support!

ABOUT MILC

MILC platform aims to provide the industry with an open new marketplace for every professional and non-professional content provider and buyer that incorporates cutting-edge broadcast, blockchain and AI-technology which can become a game changer for the entire media content industry. It solves four fundamentally important challenges of the global media industry: Global availability, Discovery process for Buyers, Complex licensing and Early feedback from viewers. MILC has been developed by Welt der Wunder, a media brand with 25 years experience in the business.

More details on MILC: