Welt der Wunder
takes the next step towards the
First Global Tokenized FinTech Media House
In this article, we want to familiarize the MILC Community with our Welt der Wunder’s Three-Pillar Model which is being followed in our tokenization strategy.
So, let us begin!
Welt der Wunder TV, one of the best-known media brands in the DACH region, is an independent free-to-air factual entertainment and edutainment TV-Network group that has over 25 years of experience in this market. Having in-depth knowledge of the needs and demands of the buyers and sellers, Welt der Wunder gave origin to the MILC Platform. MILC Platform is the first-ever blockchain-based digital content marketplace which benefits all its participants (producers, buyers and viewers) in a manner never seen before.
Three pillars of Media Industry
Welt der Wunder stands on the three pertinent pillars of the media industry which are as follows:
- Content Platforms: With over 15 million TV viewers and over 12 million online viewers per month, Welt der Wunder has two well-established nationwide TV networks operating in Germany and Switzerland. The goal here is to increase the market share in Germany and Switzerland (short-term), initiate broadcast in Austria (mid-term) and expand further to other European as well as Non-European countries (long-term).
- Distribution: Welt der Wunder is creating the first fully digitized global content marketplace, MILC Platform. It is a Blockchain managed license and trading platform for content buyers and sellers. MILC Platform, being a digital content marketplace, is a serious competitor to all existing physical trade fairs where buying and selling of content takes place. In addition, it saves a lot of cost and time of buyers & sellers by eliminating the intermediaries and the complex licensing process.
- Production: Welt der Wunder is an expert in high quality factual entertainment and edutainment content. MILC Platform will help in acquisition and investment in various content licensing, directly or indirectly. Welt der Wunder aims to achieve a leading position in the global licensing and production market!
Hendrik Hey, Founder of Welt Der Wunder, explains:
“The COVID-19 pandemic has had a substantial impact on the television and video production industry, mirroring its impact across all arts sectors, shutting down or delaying production of television programs in many countries with consequent negative impacts on revenues (through rights and advertising sales) and employment. But even prior to that, the industry suffered from a very outdated approach to content production, financing, and distribution. Around the world, all of the major programming trade fairs have been canceled and won’t likely resume anytime soon. This results in less variety, less innovation, and more and more repetitions.”
Welt der Wunder renders the industry with a new, open content marketplace that benefits the content creators, content buyers and viewers by providing a one-stop platform which fulfills all their needs. This could become a game-changer for the entire media content industry.
Our vision is to ease up the critical challenges of the global media industry which are: Global availability of all content, Complex licensing process, Reducing the cost of generated content by eliminating the middlemen, and Early feedback from its audience.
Three-Pillar Model in the Tokenization Strategy
Welt der Wunder also follows a Three-Pillar Model for its tokenization strategy. Broadcasting, Distribution, and Production will be tokenized through Utility tokens, Security tokens, and NFTs.
1. UTILITY TOKEN: MLT
The $MLT token (Media Licensing Token) is a utility token and acts as a settlement currency within the platform. All purchases happening on the MILC content marketplace will require $MLT tokens(directly or indirectly), as $MLT token acts as a one-step solution to contract signature, approval and payment. $MLT token will also interact with the Security Token and the NFT for an easy cash-out.
MILC Platform has just closed a USD 4.5M funding round through the distribution of the MLT token (IDO held on 17th of May, 2021). The offering was 20 times oversubscribed!
The MLT is already tradable via decentralized exchanges (Uniswap/Pancakeswap). In the next step, it will also be tradable on centralized exchanges (Ex: Coinbase/Binance).
2. SECURITY TOKEN: MLT-S
The MLT-S is a dividend token that allows the investors to participate in the long-term planned profits of the company. The security token allows investors to participate in the company’s growth. The strategy, here, is to provide investors with a 20% dividend on the company’s profits.
Security Token offering is starting on August 16th, 2021. The MLT-S will initially be tradable on the integrated and leading institutional exchanges. Immediately after the closing of the financing round, a regulated prospect will be created, which at least meets the official requirements of the German BAFIN and the American SEC. This should ensure that the MLT-S is also tradable on the regulated retail market in a timely manner.
NOTE: THE OFFERING IS ONLY AVAILABLE TO INSTITUITIONAL OR PROFESSIONAL INVESTORS OF THE EU ACCORDING TO ANNEX II OF DIRECTIVE 2014/65/EU
3. NFT TOKEN: MLT-N
As a NFT token, MLT-N, can represent a relevant existing business model of the media industry and change it sustainably!
This regulated Non-Fungible Token is focused to finance coproduction and participate on high value licenses. The intention, here, is to open valuable coproduction investments for any global investor regardless of the size of his investment. The owner can now sell parts of his property, for example- a film, via the NFT (MLT-N). Through the technical possibilities of the MLT-N, however, he can get in contact with the whole world. It does not matter whether an investor invests one dollar or a million dollars.
The MLT-N builds a bridge between the viewers and the media and for the first time they can participate in the profits.
To conclude, we hope that our treasured MILC Community now has a fair idea on what we want to achieve and what’s to come next!
“We always have been ahead with our vision of media and the whole ecosystem involved. We are a very enthusiastic and innovative team of creatives, producers, developers and business dudes. Always curious and always open-minded. As we came in touch with blockchain technology some years ago, we have been working intensively on the opportunities that blockchain and crypto offer in our industry and are convinced that this technology is a game changer in this sector”
- Eugen Nussbaum, Business Director at Welt der Wunder
MILC platform aims to provide the industry with an open new marketplace for every professional and non-professional content provider and buyer that incorporates cutting-edge broadcast, blockchain and AI-technology which can become a game changer for the entire media content industry. It solves four fundamentally important challenges of the global media industry: Global availability, Discovery process for Buyers, Complex licensing and Early feedback from viewers. MILC has been developed by Welt der Wunder, a media brand with 25 years experience in the business.